Who we are

My IT Masters, Inc. (“My IT Masters,” “we,” “us”) is a managed IT services company at 2830 NW 41st Street, Suite M, Gainesville, FL 32606. We provide IT services to businesses only.

This policy explains what information we collect through myitmasters.com (including our landing pages and online scheduler), by phone and by text message, and how we use and share it.

Information we collect

Information you give us

Contact and business details you enter in our forms: your name, work email address, phone number, company name, number of computers and office location.
Whether you opted in to text messages and, if you did, the consent wording shown to you and the time you submitted the form.
Anything else you choose to tell us in a form, by email, by phone or during a call.

Information collected when you book a call

We use Calendly to schedule calls. When you book, Calendly collects your name, email address, time zone, the time you choose and your answers to booking questions (for example, your company, number of computers, office location, current IT support, main IT problem and mobile number for reminders).
Booked calls are held on Microsoft Teams and added to our Google Calendar.

Information collected when you call us from an ad

Phone numbers shown in our Google ads, and on our website to visitors who arrive from an ad, may be Google forwarding numbers. Google records call details such as your phone number, the time and length of the call and whether it was answered. See “Call recording” below.

Information collected automatically

Cookies and similar technologies, your IP address, browser and device type, the pages you visit and the page that referred you.
Ad click identifiers (gclid, gbraid, wbraid) and campaign tags (UTM parameters) from the link you clicked. We keep these in first-party cookies and your browser’s local storage for up to 90 days and attach them to your form submission, so we can tell which ads lead to booked calls.
A random reference code (it contains no name or contact details) and a note of whether this browser already sent our form or booked a call, kept in your browser for up to 400 days. It links your form to your booking and stops a single booking from being counted twice.

How we use information

To respond to you, schedule and hold your free IT assessment call, and send confirmations and reminders.
To prepare proposals and provide our services.
To keep records of how each inquiry progresses, for example whether a call was held, whether it was a good fit and whether you became a client.
To measure and improve our advertising and website.
To protect our website and business, and to meet legal obligations.

Advertising and measurement (Google Ads and Google Analytics)

We use Google Ads and Google Analytics through the Google tag on our website. These services set cookies and collect information about your visit and the ad you clicked.

Sharing contact data with advertising partners for measurement. When you submit a form or book a call, we may share your email address and phone number with Google in hashed (scrambled) form so Google can match the conversion to the ad you clicked. This is known as enhanced conversions.
Lead results. We may also upload records of what happened after your inquiry (call held, qualified, client signed) to Google Ads with the ad click identifier and your hashed email address and phone number, so we can see which ads bring in clients.
Google uses this information as described in How Google uses information from sites or apps that use its services.
Your choices: you can manage ad personalization in Google’s My Ad Center, block Google Analytics with the Google Analytics opt-out browser add-on, and block or delete cookies in your browser settings.

Call recording

Calls to phone numbers in our ads may be recorded. A short announcement at the start of the call tells you the call may be recorded. Florida law requires the consent of everyone on a call before it is recorded; by staying on the line after the announcement, you consent to the recording. If you do not want to be recorded, please hang up and email support@myitmasters.com or use the form on our website instead.

Call recordings and call details are processed by Google and used to measure ad performance and call quality, which can include Google’s automated analysis of the call.

Text messages (SMS)

We send text messages only if you check the text-message box on our form (it is unchecked by default) or otherwise give us your consent.
Messages are appointment reminders and follow-up about your request. Message frequency varies. Message and data rates may apply.
Reply STOP to opt out at any time, or HELP for help. Consent to texts is not a condition of any purchase.

How we share information

We do not sell personal information. We share it only as follows:

Service providers that help us run our business, such as Calendly (scheduling and reminders), Microsoft (Teams meetings), Google (Ads, Analytics, call forwarding, Calendar and Sheets), our website host and website plugins, and our text-message provider. They may use the information only to provide their services to us.
Advertising partners for measurement, in hashed form, as described above.
Legal and safety reasons, when required by law or to protect our rights, our clients or others.
Business transfers, if our business is sold or merged.

How long we keep information

Inquiry and booking records: up to 24 months after our last contact, longer if you become a client and for as long as the law requires.
Ad click identifiers and campaign tags in your browser: up to 90 days.
The random reference code and form or booking note in your browser: up to 400 days.

You can ask us to delete your information sooner, unless we must keep it by law.

Security

We use reasonable safeguards to protect the information we collect. No method of transmission or storage is completely secure.

Your choices

Texts: reply STOP to any message.
Emails: reply to tell us you no longer want them, or use the unsubscribe link where one is provided.
Cookies and ads: see the choices in the advertising section above.
Access, correction or deletion: email support@myitmasters.com. We will respond within 30 days.

Children

Our services are for businesses and are not directed to children. We do not knowingly collect information from children under 13.

Other websites

Calendly, Microsoft and Google have their own privacy policies, which apply to information they collect directly. See Calendly’s privacy notice and Microsoft’s privacy statement.

Changes to this policy

We may update this policy. The effective date at the top shows when it last changed.

Contact us

My IT Masters, Inc.
2830 NW 41st Street, Suite M
Gainesville, FL 32606
Phone: (352) 559-0960
Email: support@myitmasters.com

Privacy Policy